Los Angeles, CA

ASHER GUITARS

Bill Asher, the founder and luthier behind Asher Guitars and Lap Steels, is considered a master guitar craftsman by legendary musicians. With loyal clientele such as Jackson Browne, Ben Harper, Fleetwood Mac, Paul Simon, and the Dixie Chicks, Asher's decades of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country.

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Asher T Deluxe 50K-Year-Old Kauri (USED, 2018)
Asher HT-Deluxe Butterscotch Relic
Bill Asher
"My passion for restoring and building instruments began in 1982. I have worked for numerous artists who have shaped and inspired the guitars I build today. My designs offer the revered tones and iconic vibe found in great vintage instruments, coupled with refined solid construction, boutique electronics and custom feel."

Meet The Models

T Deluxe

The Asher T-Deluxe body is inspired by the classic Telecaster guitars of the 1950s and is designed to embody all the classic tones, contours, and light weight feel, combined with Asher's unique and balanced offset body shape. Asher offers a variety of tone woods, figured tops, and custom colors.

S Custom

The Asher S Custom is a really great guitar with a beautiful body shape and front and back body contours. Asher offers a variety of tone woods, figured tops, and custom colors.

Electro Sonic

Inspired by Asher's lap steel, the Electro Sonic guitar is designed for bottle-neck players and guitarists looking for fat tone and great sustain. The neck is hand carved with a smooth transition into the body for easy access to the upper frets. This instrument has perfectly detailed fret work and the final set up, which is performed by Bill Asher himself, insures the guitar's professional feel and brilliant performance.

Asher Demo

T Deluxe Demo

S Custom Demo