“I attribute the success of my instruments to sensibilities acquired through my years of playing.”
~ Bill Comins (via jazzguitartoday.com)
Philadelphia-based luthier Bill Comins brings a player’s ear and a master builder’s touch to every guitar he designs. Best known for his handcrafted archtops, Bill has spent over 25 years refining every detail - from wood selection and plate carving to pickup voicing - creating instruments that balance elegance, responsiveness, and tonal depth.
His Guitar Craft Series was born from a close collaboration with a top South Korean workshop to deliver professional-level semi-hollows and archtops at an approachable price, each one finished with a full precision setup in Bill’s own shop.
Whether it’s a custom build or a GCS model, Comins guitars are celebrated worldwide for their performance, playability, and the unmistakable sense that they were made for musicians first.
Professional Performance at an Accessible Price
Designed in close collaboration with a top South Korean workshop, the GCS line offers the feel, tone, and build quality of high-end instruments without the boutique price tag. Players get a pro-level guitar that’s stage-ready right out of the case.
Final Setup by the Builder Himself
Every GCS guitar receives a full precision setup in Bill Comins’ Philadelphia workshop before it ships. This personal touch ensures flawless playability, spot-on intonation, and the kind of attention to detail usually reserved for custom builds.
Rooted in Archtop Expertise
Drawing from decades of crafting world-class archtops, Bill brings that same tonal balance, responsiveness, and refined aesthetic to the GCS line - whether it’s a semi-hollow or a full archtop - giving players inspiring tone and feel in any style.