There's one word that sums up Santa Cruz Guitars: tone. Since 1976, Richard Hoover has been on an unending quest to build guitars that maximize tonal output, dynamic range and unsurpassed refinement and elegance.
"I don't feel this business is about efficiencies or the ability to make a lot of money. It's about the joy everybody felt when they got into playing or making guitars in the first place." ~ Richard Hoover
For the benefit of our customers and staff, our showroom is available at 25% capacity for the time being. Walk-ins are welcome for accessory purchases, but appointments are required for instrument shopping. Schedule your showroom visit below.