There's one word that sums up Santa Cruz Guitars: tone. Since 1976, Richard Hoover has been on an unending quest to build guitars that maximize tonal output, dynamic range and unsurpassed refinement and elegance.
"I don't feel this business is about efficiencies or the ability to make a lot of money. It's about the joy everybody felt when they got into playing or making guitars in the first place." ~ Richard Hoover