While we all look up to famous players like Hendrix, Clapton, SRV, Beck, Page and a slew of others both old and new, it could be argued that the real hero here is Leo Fender. Without his knack for engineering and problem solving - many of his inventions came from solving working musicians issues of the day - our world would look very different. By electrifying the guitar and bass, Leo unleashed limitless creative possibilities that musicians are still exploring to this day.

Most of us started our musical journey on Fender guitars - we still remember the first time we encountered a friend's Stratocaster or Telecaster. Nothing was cooler, and that feeling has stuck with us, bringing us to today. Representing this legendary brand is simply a dream come true.

From Vintage and Custom Shop Stratocasters, Telecasters, Jazzmasters, Jaguars, Precision and Jazz Basses, to beginner and intermediate instruments, we want to offer something for every player, all with the goal of creating that same feeling we experienced so many years ago upon getting our first Fender.