Minutes turn into hours, your fingertips ache, your ears buzz, and yet you can’t stop smiling. That’s the magic of the Serus J—and the magic of Novo.

New to the Novo Guitars name? Let us introduce you to the work of Dennis Fano—a true visionary in the world of guitar design. With over a decade of experience crafting genre-bending instruments, Dennis has earned legendary status for his ability to fuse elements of Gibson, Fender, Silvertone, Kay, and Rickenbacker into creations that feel both timeless and refreshingly new.

Take this stunning Serus J in Charcoal Frost, for example—a guitar that's not only gorgeous but also a powerhouse of tone and playability. With its matching headstock and lightweight 7lb 3oz build, it practically screams ‘gotta have it.’ Fortunately, it’s not just a pretty face.

What sets the Serus J apart is Dennis Fano’s mastery of blending ultra-cool aesthetics with impeccable craftsmanship. From its flawless setup and fretwork to its perfectly balanced feel, this guitar invites you to plug in and crank your amp. Whether you’re playing clean or overdriven, the Fralin P90 pickups deliver a unique blend of P90 snarl and Fender-like twang that’s as versatile as it is inspiring.

Speaking of feel, the comfort factor here is off the charts. With slinky 10-46 strings, a resonant, lively pine body, and a perfectly rounded medium C neck carve, it feels as if this guitar has been broken in just for you. Despite its long-scale design, the body’s layout makes it play like a short-scale guitar—cowboy chords are within effortless reach, and lead work glides along thanks to exceptional upper-fret access.

Beyond the build quality, playability, and tone, this guitar captures something even more special: pure, unfiltered joy. The Novo team’s passion for their craft shines through in every detail, and you can feel it the moment you pick it up.