1967 wasn’t just a turning point in America's history - it was a collision of cultures, ideas, and sounds that would reshape music history. It was the year the Summer of Love bloomed in full color, drawing thousands to San Francisco in pursuit of deeper meaning, brighter soundscapes, and a new kind of freedom. Psychedelic rock met Eastern mysticism, while pop music evolved into something far more expansive and electric.

In music, Jimi Hendrix ignited the stage at the Monterey Pop Festival, The Doors opened minds with their explosive debut, and Aretha Franklin’s “Respect” roared through radios as a declaration of independence and power. Meanwhile, in a more turbulent rhythm, America faced a “Long Hot Summer” of unrest and resistance, and Dr. Martin Luther King Jr. gave voice to a rising tide of moral reckoning in his “Beyond Vietnam” speech.

This moment in time - equal parts ecstatic and urgent - is the backdrop for the instruments in our 1967 Fender Custom Shop Collection. Each guitar reflects not only the craftsmanship of a bygone era but also the cultural electricity that shaped the music we still return to today.

We’ve handpicked each piece for its connection to this iconic year - whether through finish, feel, or fidelity to the era’s most inspiring sounds. This is more than a tribute; it’s a time capsule you can plug in.