Icons
Past, present, forever: the brands that endure.
The Icons are the companies who shaped modern music and instrument production. Names like Martin, Gibson, Fender - brands whose designs and sounds have become the foundation of countless songs, genres, and players.
Like the single luthiers they once were, these large-scale production companies began with just one or two visionaries at a workbench. Over time, they mastered the balance of artistry and production, building instruments that remain benchmarks of tone and playability.
From timeless acoustics, mandolins, ukes to electric guitars that defined pop culture, our Icons collection celebrates the instruments that set the standard - and continue to inspire every new generation of players and builders.
C. F. Martin & Co.
Est. 1833
Founded in 1833, Martin pioneered the flattop acoustic and the X-bracing system, shaping the very sound of American folk, country, and beyond. Their craftsmanship set the standard for acoustic guitar making worldwide.
Fender Musical Instrument Co.
Est. 1946
In the early 1950s, Leo Fender revolutionized music with the Telecaster, Stratocaster, and Precision Bass. Fender’s bold designs redefined instrument making and powered the rise of rock, surf, and modern pop.
Taylor Guitars
Est. 1974
Founded in 1974, Taylor reshaped the acoustic world with modern building techniques and groundbreaking neck design. Their forward-thinking approach to sustainability and playability redefined what an acoustic guitar could be.
National Guitars
Est. 1927
National Reso-Phonic Guitars has a legacy that stretches back to the 1920s, when John Dopyera first developed and patented the resonator guitar.
Originally founded as the National String Instrument Corporation, the company later became National Reso-Phonic Guitars, carrying forward nearly a century of innovation and craftsmanship.
Kamaka Ukuleles
Est. 1916
Since 1916 Kamaka Ukuleles have been making some of the finest ukuleles on the market.
The guiding philosophy at Kamaka Hawaii has always been the candid, but sensible advice handed down from Sam Sr. to his sons - "If you make instruments and use the family name, don't make junk."
Epiphone
Est. 1873
Beginning as a family workshop in 1873, Epiphone built a reputation for exceptional archtops before joining Gibson in 1957. Today, Epiphone continues to make iconic designs more accessible while carrying forward a legacy of craftsmanship.
Gibson Guitars
Est. 1902
From the invention of the archtop to the creation of the Les Paul, Gibson has been at the center of innovation since 1902. Their instruments defined blues and rock, and their craftsmanship continues to influence luthiers everywhere.
Paul Reed Smith
Est. 1985
Since 1985, PRS has bridged the gap between Gibson and Fender with instruments blending quality, versatility, and artistry. Their meticulous craftsmanship and iconic designs made them a modern classic in record time.