For this year's virtual NAMM show, our friends at the Santa Cruz Guitar Company asked us to submit a video about the process of custom ordering a guitar with them. Perhaps we got a little carried away. But kidding aside, we truly love working with the staff at Santa Cruz: a more accommodating bunch, you shall not find in the guitarosphere. And while it may go without saying, if you're in the market for a lifetime acoustic guitar, the wood locker and options list at Santa Cruz is simply unrivaled (Want a fishing boat inlaid on the fingerboard? Can do!) Check out our video below, and give us a shout if you'd like to talk about a custom Santa Cruz guitar!